In the first quarter of 2010, the home appliance industry continued the rapid recovery momentum in the fourth quarter of last year, the industry prosperity has been greatly improved, the policy effect of promoting home appliance consumption continues to amplify, the recovery of home appliance exports has accelerated, the industry efficiency has improved significantly, and the indicators have changed in a good direction.

The home appliance industry should comprehensively analyze the situation, keep a clear mind, strive to seize the opportunity, accelerate the transformation of the development mode, vigorously strengthen technological innovation, promote industrial upgrading, and change the low-end position in the global home appliance value chain.

The policy effect is obvious

China economic household appliance industry prosperity index report shows that in the first quarter of 2010, China economic household appliance industry prosperity index was 99.6 points, up 1.8 points from the previous quarter, has exceeded the average level in 2008.

"The home appliance industry in the first quarter of this year is running very well, the market is booming, production and sales are booming, corporate profits are increasing, manufacturers are full of confidence, it can be said to achieve a 'good start'." Jiang Feng, chairman of the China Household Electrical Appliances Association, said in an interview with reporters that the economic prosperity index of the home appliance industry more accurately reflects the continuous development trend of the home appliance industry.

Since the beginning of this year, the home appliance market has shown a prosperous situation of domestic and foreign sales, not only domestic demand is booming, but also exports have achieved recovery growth, which has led to the continuous improvement of the production and operation conditions of the industry, the first quarter of the home appliance industry production, sales revenue, total profits, exports and factory prices and other major economic indicators have further increased compared with the previous quarter.

Some home appliance leading enterprises in the first quarter performance is also very bright. Hefei Sanyo (600983, stock bar) expects first-quarter net profit growth of more than 50%. From January to March 2010, TCL Group's global sales of LCD TVS reached 192.72 million units, an increase of 60.77%.

"The good development momentum of the home appliance industry mainly benefits from the policy factors introduced by the state to support the development of the home appliance industry." Jiang Feng said that China's rural market has great potential and growth is very good. The "home appliances to the countryside" policy has promoted the rapid development of the rural market, aroused the enthusiasm of rural consumers to buy, accelerated the popularization of home appliances, and provided major development opportunities for home appliances enterprises. The penetration rate of home appliances in the urban market is very high, and the policy of "exchanging old for new" has effectively stimulated the upgrading consumption and promoted the product structure adjustment of the home appliance industry.

Data released by the frontier show that in the first quarter of this year, China sold 16,033 million household appliances to the countryside, achieving sales of 31.67 billion yuan, an increase of 4.9 times and 6.9 times respectively. As of February 4, the nine pilot provinces and cities recycled 6.425 million old home appliances, sold 5.876 million new home appliances, dismantled 3.129 million old home appliances, and achieved sales of 23.25 billion yuan.

"This year, the state not only continues to implement policies such as' home appliances to the countryside ', home appliances' old for new 'and energy-saving products benefiting the people, but also adjusts and improves relevant policies and further increases policy efforts, which has a great role in promoting the development of the entire home appliances industry." Jiang Feng believes that on the basis of the good start of this year, the positive effects of these policies will be further released.

Taking the "home appliances to the countryside" policy as an example, not only has the scope of implementation been expanded, but also the variety of products is more abundant, and the lower limit price has been greatly increased. At present, the new "home appliances to the countryside" subsidy varieties are concentrated in electric bicycles, range hoods, gas stoves, electric pressure cookers, rice cookers, DVD players 6 categories of products, the higher subsidy limit ranges from 65 yuan 338 yuan. There are a total of 10 categories and 13 varieties of household appliances included in the "home appliances to the countryside" policy, and farmers have greater choices. In addition, since January 1, 2010, China has included state-owned farms, forest farm workers into the scope of "home appliances to the countryside" policy implementation.

Accelerate the pace of technological innovation

"At present, the production and operation of the household appliance industry is in good condition, especially the profit increase is larger, we should be clear-headed and calm." Jiang Feng said that the higher growth rate of the indicators in the first quarter of this year is built on the lower growth level of the industry development in the same period last year, at the same time, factors such as raw material price increases are putting greater pressure on the operation of the home appliance industry. More importantly, under the impact of the international financial crisis, the long-term problems of China's home appliance industry such as unreasonable structure and slow industrial upgrading have been fully exposed. If the home appliance industry wants to maintain its competitive position and seek further development, it must speed up the transformation of the development mode, vigorously strengthen technological innovation, and promote the upgrading of the industry, from the original good at scale expansion, low-cost operation, low price competition mode to the quality and efficiency, energy saving and environmental protection development mode.

"Independent innovation is a powerful driving force for economic growth and enterprise development, and only by accelerating independent innovation can we be invincible and enterprises can achieve greater development." China's home appliance industry has realized that if it cannot make breakthroughs in the research and development of key technologies for high-end products as soon as possible, it will be difficult to change its position in the middle and low end of the global home appliance value chain, and it will be difficult to leapfrog from a home appliance power to a home appliance power." Jiang Feng said that the China Household Appliance Association should earnestly implement the "Light Industry adjustment and revitalization Plan" and "Guiding Opinions on the transformation and upgrading of the Household Appliance Industry", and the industry should further walk out of the impact of the international financial crisis and achieve leap-forward development. Promoting technological innovation in the industry will be a big starting point for the work of the Household Appliance Association.

It is reported that the China Household Electrical Appliances Association will strive to strengthen technological innovation for enterprises to do a good job. The specific measures include the reorganization of the Technical Committee of the association, which is composed of technical leaders and relevant experts of the enterprise. The main task of the technical committee is to study the technological development trend and forward-looking technology of the industry, carry out research and development of common and key technologies of the industry, build a platform for enterprise technical personnel to exchange, and provide consulting services for the technological development of the industry; According to the requirements of the Ministry of Science and Technology, the China Home Appliance Association is working with the Light Industry Federation to establish a home appliance innovation and technology alliance, through the innovation alliance, to strive for the support of national science and technology research and development projects, guide the direction of enterprise research and development, and strive for more government funds to support projects; When conditions are ripe, the China Electrical Appliances Association also plans to set up a science and technology development fund.

Energy saving and environmental protection is the main direction of technological progress in the home appliance industry, especially the HCFCs replacement work in China's air conditioning industry has begun, and enterprises are very concerned about the specific progress of this work. Jiang Feng revealed that at present, one of the work of the association is to prepare a good "China Room air conditioner industry HCFCs phase-out Management Plan", through the choice of alternative technology routes, the formulation of the phase-out schedule, and the calculation of the total phase-out costs, to guide the industry's alternative technology direction, for air conditioning enterprises to win more support from the Montreal Multilateral Fund China fulfills the objectives of the Montreal Protocol. At the same time, in terms of HCFCs alternative technology research and development, the association should also play an organizational, coordinating and guiding role, promote the joint development of the industry, establish the technical cooperation alliance of HCFCs alternative, and give full play to the role of the overall strength of the industry in the process of HCFCs alternative technology research and development. It is necessary to adhere to independent research and development, so that alternative technologies have China's independent intellectual property rights, to prevent being subject to others, while carrying out alternative work, to promote the improvement of the energy saving level of the air conditioning industry and promote the technical progress of the air conditioning industry.